Driving Organic Growth with a Holistic Marketing Approach

In today’s competitive digital landscape, marketing can be a bottleneck for many businesses. As your fractional Second-in-Command (Second), I specialize in clearing up your backlog and building systems that enable your business to scale. Whether you’re a solopreneur, part of a lean startup team, or leading a growing business, my role is to step in, optimize, and set up sustainable processes that can be seamlessly handed off to your team.

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My Marketing expertise

Search Engine Optimization (SEO)

  • On-Page SEO: Crafting and optimizing content for user intent, keyword relevance, and search engine best practices.
  • Off-Page SEO: Building high-quality backlinks and fostering partnerships to boost domain authority.
  • Technical SEO: Resolving site structure issues, improving page load speed, and ensuring mobile-friendliness.
  • SEO Results: I have successfully increased search impressions and organic traffic for multiple clients across various industries by optimizing their websites and content strategies.

My Marketing expertise

Content Marketing

Creating engaging, targeted content that aligns with audience needs and business goals.

Strategizing content calendars, blog posts, landing pages, and downloadable resources to drive conversions.

My Marketing expertise

Systemizing Marketing Processes

Designing workflows for content production, social media management, and campaign execution.

Standardizing reporting templates for tracking metrics like traffic, engagement, and ROI.

Industry Experience

Over the years, I’ve worked in various roles within marketing teams across industries, including:

  • SaaS Products

    Collaborating with product marketers to refine messaging and drive user acquisition.

  • Agencies

    Learning best practices for handling diverse client needs.

  • BPO

    Understanding how to deliver results in high-pressure environments with tight deadlines.
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How I Help Businesses Scale

Clear Immediate Backlogs

Address bottlenecks in your marketing operations, whether it’s overdue content, unoptimized web pages, or stalled campaigns.

Set Up Scalable Systems

Build repeatable and efficient workflows that align with your long-term business goals.

Facilitate Team Growth

Ensure all processes are documented and easy to transfer to new hires as your business expands.

Get Started with a Fractional Second Today

Ready to optimize your business operations? Let's chat about how I can help transform your processes, lead your team, and set you up for long-term success. Reach out today to schedule a consultation!