A storefront that runs itself, not the other way around.
From storefront builds to the integrations, automations, and audits behind the scenes I bring the same systems thinking to e-commerce that I bring to every other part of the business. Platform-agnostic, outcome-focused.
Book an E-Commerce ConsultationSigns your store needs a system, not another app
Platform-locked
Your store runs on whatever a past hire or agency set up. No one internally understands why, or how to safely change it.
Abandoned everything
Carts get abandoned, follow-up emails don't exist, and nobody is tracking where customers actually drop off.
Growth outpaced the setup
Sales grew faster than the systems behind them, and now every busy season breaks something new.
Everything your store needs to run without you in the loop
Storefront Build & Customization
Theme setup, customization, and storefront design that matches your brand and converts not just looks good out of the box.
App & Integration Setup
Payment gateways, shipping, email, inventory, and CRM tools connected so your stack works as one system, not a dozen disconnected ones.
Automation & Workflows
Order routing, restock alerts, fulfillment triggers, and abandoned cart flows running in the background so nothing needs a human to remember it.
Store Migration & Audits
Moving platforms or fixing what's already broken start with an honest audit, then a plan that doesn't disrupt live sales.
E-Commerce SEO
Product page optimisation, collection structure, and technical SEO so the right customers find you before they find a competitor.
Conversion Rate Optimisation
Checkout flow, page speed, and funnel analysis turned into specific fixes that measurably move the needle on sales.
Common questions
Do you build stores from scratch or only fix existing ones?
Both. Some clients need a new storefront built; others need an existing one audited, untangled, and stabilised before we touch anything new. We scope it during the discovery call.
What platforms do you work with?
I'm platform-agnostic. Shopify, WooCommerce, and others my focus is on the operations and systems behind the store, not locking you into one tool.
Can you help with SEO and conversion, not just the technical setup?
Yes. Technical work that doesn't translate into traffic and conversions isn't worth much. SEO and CRO are part of the same engagement, not a separate upsell.
Do you handle ongoing store maintenance?
Yes. Many clients keep me on retainer for ongoing app management, seasonal updates, and ownership of the automations once they're live.
Let's get your store out of survival mode.
Book a call and let's audit what you have and build what you need.
Book a Discovery Call